Second Yellow Safety Line for Wonderbra Customers

By: Dee Sandin - Published:   Updated: Mar 31 2011 • References: www & advertolog
Wonderbra's clever print ad plays on the yellow safety line at above ground MRT stations. This yellow line tells people how far from the track they can stand and be safe. A second yellow line is used to show, that those who use Wonderbra's bust-enhancing apparel, need to stand back even farther. I wish I had that problem.  Stats for Uplifting Guerrilla Ads Trending: Older & Mild
Traction: 4,720 clicks in 356 w
Interest: 4 minutes
Concept: Uplifting Guerrilla Ads
Related: 65 examples / 50 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: sushi-inspired burger rolls, martian hilltop panoramas, and tipsy task chairs.