Silk Soft's Danish Guerrilla Campaign Is Pretty Crappy

By: Ayman - Published:   Updated: Apr 1 2011 • References: coloribus
Silk Soft turned to advertising agency By Far, Denmark, in order to promote the fact that Silk Soft tissues are 100% recycled on a rather low budget.

The result is this rather crappy guerrilla campaign where stickers were put on standard toilet tissue dispensers on selected public toilets in Copenhagen.