Silk Soft's Danish Guerrilla Campaign Is Pretty Crappy

By: Ayman - Published:   Updated: Apr 1 2011 • References: coloribus
Silk Soft turned to advertising agency By Far, Denmark, in order to promote the fact that Silk Soft tissues are 100% recycled on a rather low budget.

The result is this rather crappy guerrilla campaign where stickers were put on standard toilet tissue dispensers on selected public toilets in Copenhagen. Stats for Assvertising Recycled Tissues Trending: Older & Average
Traction: 10,158 clicks in 306 w
Interest: 4 minutes
Concept: Assvertising Recycled Tissues
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: billboard assvertising, up your boss's assvertising, and cheeky eco assvertising.