I hate Vegemite, but I do love their new guerrilla campaign. The ads feature fake vandalism with cricket balls appearing to be smashed through car windows and bus station ads, with the tag line, "Looks like the Aussies had their Vegemite today."
The live campaign was featured in different locations are the city during a cricket tournament at the Melbourne Cricket Ground.
The creative ads for the Australian version of Marmite come from JWT Melbourne. The Kraft product is promoted as a healthy sandwich spread rich in Vitamin B.
Stats for Fake Vandalism
Trending: Older & Mild
Research: 6,065 clicks in 417 w
Interest: 4 minutes
Concept: Fake Vandalism
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: smartphone sensitivity software, portable travel safes, and exclusive agent rewards.
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