A first glimpse at this post would leave you thinking you'd simply spotted a home-made missing pet ad, but this Zyrtec ad is actually a quite clever piece of guerrilla marketing.
The viral drug ads appear around New York City and are obviously meant to defame competitor brand Claritin.
The print reads:
"Missing: 2 hours. Last seen: while waiting for Claritin to start working. If found please call: 1-800-4-ZYRTEC."
As anyone with seasonal allergies knows, every minute you experience a runny nose, itchy eyes and ears and a scratchy throat is a minute where you can't do anything, or think anything other than how uncomfortable you are.
If people bother to look at this poster, it's a fantastic ad. However, I don't think it would grab most people's attention.
Stats for Fake Posters As Drug Ads
Trending: Older & Mild
Research: 3,324 clicks in 418 w
Interest: 4 minutes
Concept: Fake Posters As Drug Ads
Related: 26 examples / 20 photos
Segment: Neutral, 18-35
Comparison Set: 10 similar articles, including: authentic locale travel apps, gas delivery apps, and inflatable lace-free sneakers.
Fake Posters As Drug Ads
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