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Fake Posters As Drug Ads Edit
Zyrtec NYC Guerrilla Campaign

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Fake Posters As Drug Ads - Zyrtec NYC Guerrilla Campaign
Zyrtec NYC Guerrilla Campaign
 Published: Apr 18, 08
Comments: 1 Views: 1,815

A first glimpse at this post would leave you thinking you’d simply spotted a home-made missing pet ad, but this Zyrtec ad is actually a quite clever piece of guerrilla marketing.

The viral drug ads appear around New York City and are obviously meant to defame competitor brand Claritin.

The print reads:

“Missing: 2 hours. Last seen: while waiting for Claritin to start working. If found please call: 1-800-4-ZYRTEC.”

As anyone with seasonal allergies knows, every minute you experience a runny nose, itchy eyes and ears and a scratchy throat is a minute where you can’t do anything, or think anything other than how uncomfortable you are.
If people bother to look at this poster, it’s a fantastic ad. However, I don’t think it would grab most people’s attention.

References:  kidneynotes

Filed In:  marketing,  print








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Fake Posters As Drug Ads or comment about Zyrtec NYC Guerrilla Campaign.

Howard Wu on Apr 22, 08  251 Trends   54 Comments
This is a good trick! Free advertising is a great thing, especially when it's this original.
Howard Wu on Apr 22, 08  251 Trends   54 Comments 0
Favorited by Sophia Schukina on May 7, 08

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Fake Posters As Drug Ads