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A first glimpse at this post would leave you thinking you’d simply spotted a home-made missing pet ad, but this Zyrtec ad is actually a quite clever piece of guerrilla marketing. The viral drug ads appear around New York City and are obviously meant to defame competitor brand Claritin. The print reads: “Missing: 2 hours. Last seen: while waiting for Claritin to start working. If found please call: 1-800-4-ZYRTEC.” As anyone with seasonal allergies knows, every minute you experience a runny nose, itchy eyes and ears and a scratchy throat is a minute where you can’t do anything, or think anything other than how uncomfortable you are. Filed In: |






