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Sparring Partner Gym

By: Ayman - Published: • References: arabaquarius.blogspot
By the curious looks you see on the faces of the people in this Italian street, the guerilla campaign for Sparring Partner Gym is pretty effective.

The campaign which was concocted by the Leo Burnett Ad Agency, Italy; cleverly uses transparent billboards of people exercising their biceps by hanging from a bar. The vertical billboards appear to the casual passerby as if a real person is actually hanging on this bar/rope between the buildings.

Photography by Daniela Dirienzo with creative direction by Licia Martella and art direction by Hilde Capra. Stats for Guerrilla Hanging Ads Trending: Older & Mild
Traction: 5,814 clicks in 338 w
Interest: 4 minutes
Concept: Guerrilla Hanging Ads
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: gluttenous donut shirts, toothy chewing gum packages, and renovated police station restaurants.