Guerilla Hanging Ads - Sparring Partner Gym (GALLERY)


Trends Newsletter Trend Report Presentations Tools Community / Join Add a Trend About

ayMan

By: ayMan
/ayMan
761 Trends
358 Comments

PUBLISHED

Guerilla Hanging Ads - Sparring Partner Gym (GALLERY)

By the curious looks you see on the faces of the people in this Italian street, the guerilla campaign for Sparring Partner Gym is pretty effective.

The campaign which was concocted by the Leo Burnett Ad Agency, Italy; cleverly uses transparent billboards of people exercising their biceps by hanging from a bar. The vertical billboards appear to the casual passerby as if a real person is actually hanging on this bar/rope between the buildings.

Photography by Daniela Dirienzo with creative direction by Licia Martella and art direction by Hilde Capra.

Click any photo for a larger image:

Guerilla Hanging Ads - Sparring Partner Gym (GALLERY)

Via: arabaquarius.blogspot Posted: Mar 23, 08
Like it? Send this trend to a friend OR subscribe to our RSS feed.

Comments:

Add this to Your
Trend Portfolio

Collect Favorites, Add Comments,
Submit Trends and Earn Money

HOT

RANDOM

TOP LISTS

Today This Week Month Quarter

1. Visual Pieces of Paradise - Madagascar, a Piece of the World (GALLERY)

2. $1,000 Sushi - Foie Gras High Roller at Koi

3. Sogginess Preventing Cereal Bowls - EatMeCrunchy (GALLERY)

4. Cartoon Hero Fashion - Superhero Style (GALLERY)

5. Reclaimed Wood Vehicles - Diederick Kraaijeveld's Wood Cars (GALLERY)

6. Bubble Baubles - Sabine Lang Jewelery (GALLERY)

7. Pablo Picasso in 3-D - Digitalized Guernica Painting (VIDEO)

8. Cancer Survivor Branded Booze - Cleavage Creek's Charity Wine

9. Converting Color into Sound - Bright-F Helps Color-Blind (GALLERY)

10. Zipper Clasps - ZipHolder (GALLERY)

MORE POPULAR

RELATED CATEGORIES

• Business Trends and Marketing Strategy
• Lifestyle, Hobbies, Food and Sports
• Marketing Strategy
• Toys and Stuff For Kids

	Read Latest Trends Live Feed* Galleries Videos Net Buzz Random Popular Trends Read Offline RSS Feed Category Feeds Newsletter Mobile	Trend Database Archives Tag Cloud Unpublished* Advanced Search* Comments* Presentations Trend Report Unlocking Cool Speaking Engagements	Tools FREE Toolbar Facebook App Interviews Top Sites Innovation Frameworks For My Blog Widgets Promote Site Submit Site*	Join Submit Trends* Add Cravings* Build Portfolio* Suggest Ideas Rate Trends Tell a Friend Scoreboard	My Portfolio My Trends* My Cravings* My Galleries* My RSS Feed* My Bio* My Forums* Control Panel* Customize* Earn Money*	About Us About Us News Our Team Jeremy Gutsche Speaking Engagements How to Innovate FAQ Advertise Privacy Policy Contact Us
	* Requires FREE membership

TREND HUNTER is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing, like this trend, sparring partner gym. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Our trends inspire social leaders, industry professionals, and relentlessly creative individuals. Do you crave cool? Is your curiosity insatiable? Submit a trend or comment on 'sparring partner gym'. Discover New Trends. Contribute. Get Inspired.