The Midas Project in Barcelona

By: varkeychaya - Published: • References: livegrids.net
Have you ever heard of King Midas? To make a long story short, he was a pretty greedy king who wished that whatever he touched would turn to gold. As a result, he ended up starving to death because all the food he touched turned to the valuable metal.

The project by an unknown rebel street artist questions the necessity of various objects in our daily life. The artist has been painting water fountains, public telephones, dustbins and other public ammenties around the streets of Barcelona to bring awareness to the value of these things. Stats for Gold Guerrilla Street Art Trending: Older & Mild
Traction: 6,879 clicks in 357 w
Interest: 4 minutes
Concept: Gold Guerrilla Street Art
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: endurance shopping challenges, 30 daring marketing experiments, and sustainable solar homes.