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Burger King’s Guerrilla Wallet Campaign

Burger King’s latest guerrilla marketing campaign involves a cash-stuffed wallet that is meant to reward Good Samaritans. Agents were sent out in Chicago and Orlando to intentionally drop their wallets in a public place.

Inevitably, these wallets are picked up by a stranger. Upon opening the wallet, they see a note from Burger King that says, “Don’t worry about lost & found. The King wants you to keep this wallet and everything in it.”

The Burger King wallets contain real cash in amounts that range from $1-$100, a Burger King gift card, a map of area Burger King fast food restaurants, and a mock driver’s license that features the King.