Burger King's Guerrilla Wallet Campaign

By: Marissa Brassfield - Published: Nov 20, 2008 • References: www3.timeoutny & sogoodblog
Burger King’s latest guerrilla marketing campaign involves a cash-stuffed wallet that is meant to reward Good Samaritans. Agents were sent out in Chicago and Orlando to intentionally drop their wallets in a public place.

Inevitably, these wallets are picked up by a stranger. Upon opening the wallet, they see a note from Burger King that says, "Don’t worry about lost & found. The King wants you to keep this wallet and everything in it."

The Burger King wallets contain real cash in amounts that range from $1-$100, a Burger King gift card, a map of area Burger King fast food restaurants, and a mock driver’s license that features the King. Stats for Fast Food Financial Bailouts Trending: Older & Average
Research: 11,893 clicks in 391 w
Interest: 4 minutes
Concept: Fast Food Financial Bailouts
Related: 53 examples / 41 photos
Segment: Males, 12-55
Comparison Set: 20 similar articles, including: suggestive sizevertising, comics to promote coffee, and â£95 fast food burgers (part 2).