From Seductive Drink Campaigns to Hearty Food Campaigns

By: Misel Saban - Aug 12, 2014
In a world where food shortage is plentiful and companies are looking for ways to attract consumers to think smartly about their food choices, food-sponsored campaigns are a great way to get a tailored message to a specifically targeted demographic.

Drink and food-sponsored campaigns are a great method to grab the attention of consumers because we tend to be constantly thinking about satisfying our hunger. Brands often pair up a food brand, like Burger King, with a message that complements the brand's image. This way, the food can be used to market a movie, product or lifestyle. Whether companies are trying to promote healthy food ideas, food donations for a cause or responsible drinking there are numerous campaigns out there showcasing brands teaming up with food sponsors to get their message across to the consumer.