The E-ON Energy Drink Campaign Features Extreme Sports

By: Leslie Chen - Published: Aug 19, 2013 • References: geometry & adsoftheworld
These E-ON Energy Drink advertisements transform the idea of energy boosting beverages into a visual feast for the eyes.

Done by Geometry Global in Moscow, Russia, the campaign includes three ads illustrating the powers of this particular energizing drink. Overseen by creative director Andrew Ushakov, the ads are set in a black and white sketch style that looks like it belongs in a graphic novel, giving the campaign a cool feel that its targeted audience can easily relate to. Depicting high impact activities like race car driving, sky diving and BMX, the images in the ads definitely capture the essence and purpose of the E-ON Energy Drink.

The campaign is finished off with the copy "Put your energy to a better use." Stats for High-Octane Beverage Ads Trending: Older & Chilly
Research: 902 clicks in 144 w
Interest: 0.7 minutes
Concept: E-ON Energy Drink
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
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