The ENO Balloon Ads Lighten the Effects of Indigestion

By: Amelia Roblin - Published: Mar 11, 2011 • References: grey & adsoftheworld
It's such a frustrating feeling to have that delicious pizza sit like a brick in your stomach, but these ENO balloon ads offer a way to lighten the weight of that once-scrumptious supper in your stomach.

Portraying tiger shrimp, a hamburger and a whole lobster as those inflatable foil helium balloons, the Grey Group advertising agency of Hong Kong diffuses discomfort with a bit of hot air. Promoting a product that alleviates acid reflux, heartburn and indigestion, these playful prints turn a painful problem into a lighthearted inconvenience.

Literally offering a way to "Make a heavy meal light," the ENO balloon ads are a breath of fresh air. Next time you overeat, you'll be sure to remember this pumped-up campaign. Stats for Inflatable Food Campaigns Trending: Older & Mild
Research: 7,668 clicks in 272 w
Interest: 4 minutes
Concept: ENO Balloon Ads
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: cannibalistic caffeine campaigns, big mouth hamburger ads, and unimpressed large-scale ads.