Jun Takahashi used music as a major inspiration for his 'Undercover' clothing line. Therefore, for the 'Zero Makes Noise' collection, each Coke can will actually feature the 'Undercover' bear blind-folded and holding an electronic guitar. The new campaign will also feature jeans, t-shirts, phone cases and tote bags.
Implications - Where a limited number of companies once dominated certain industries, the natural progression of business often signifies expansion and the birth of a number of competing companies. With the rise in competition, ads are the primary means of attracting new customers and maintaining current ones. Advertising tactics that help with this goal include musical campaigns that incorporate fun, catchy jingles or campaigns that use familiar pop culture icons.