The head honcho of the soda industry is renowned for its ability to change with the times and Coca-Cola’s branding strategy is as cutting-edge as the infamous soft drink itself. The brand is notorious for knowing what they need to do to evolve as a soda pop retailer and, as such, they consistently collaborate with of-the-moment artists and celebrities to not only create vibrant packaging, but also a number of advertising campaigns to stay current.
Here, you’ll find a plethora of different innovations from Coca-Cola including the numerous re-imaginings of the companies packaging to the way its fountain dispensers appear in movie theaters (they’re fancy, self-serve and feature-rich). As well, there are a number of promotional campaigns that the company has released to help bolster new movies, products and even charitable endeavours.
Stats for 40 Coca-Cola Branding Innovations
Trending: Older & Popular
Research: 18,568 clicks in 174 w
Interest: 2 minutes
Concept: Coca Cola Branding
Related: 263 examples / 202 photos
Segment: Neutral, 4-55+
Comparison Set: 96 similar articles, including: couture coke containers, beautiful bottle art (sponsored), and coke crate installations.
40 Coca-Cola Branding Innovations
More Stats +/-
Beautiful Bottle Art (SPONSORED)
Couture Coke Containers
Coke Crate Installations
HD Vending Machines
Creativity With Big Ad Budgets
From Interactive Pop Dispensers to Vintage Poster Pop Packaging
By: Michael Hemsworth - Published: Jan 22, 2013