Although Barack Obama has the most popular Facebook page, you might be surprised to learn that the second place is not a celebrity, it is Coca-Cola.
This is a great example of brand adoration. The coke page was created by Dusty Sorg and his friend Michael Jedrzejewski, huge fans of Coke who were looking for a coke fan group to join. They then decided to create the fan group themselves.
The Coke page totals about 3.3 million fans.
In appreciation, the two were flown down to Atlanta for a few days of meetings as well as a tour of the World of Coke museum and the company’s legendary archives.
"It was a friendly, not heavy-handed approach," Mr. Jedrzejewski said.
Stats for Brand Adoration
Trending: Older & Chilly
Research: 4,943 clicks in 370 w
Interest: 4 minutes
Concept: Brand Adoration
Related: 35 examples / 27 photos
Segment: Neutral, 12-55
Comparison Set: 13 similar articles, including: diet coke plus, pepsi beats coke to stevia drinks, and designer diet coke.
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