Turner Duckworth Gives Diet Coke a New Look

By: Matt Ho - Published: Sep 3, 2011 • References: turnerduckworth & creativereview
After Turner Duckworth successfully repackaged Coca-Cola, the creative form decided to help out the company once again by giving Diet Coke a new look.

Turner Duckworth has completely repackaged Diet Coke with a look that's a lot more toned down from its previous identity. The concept crops out the letters from the name of the product and enlarges it on the can. The full name does appear on the packaging just in case shoppers get confused from looking at it. The firm has also given the bottled version of the soft drink a makeover with a similar concept. Aside from that, the dominant silver, black and red colors remain intact.

The overall design is impressive, easy on the eyes and effectively executes the minimalist approach. Stats for Minimalist Repackaged Sodas Trending: Older & Mild
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Concept: Turner Duckworth
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: cola couture canteens, organic soda bottles, and vintage poster pop packaging.