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Coke 'Mission Impossible' Campaign Focuses on Thrilling Action

By: Katherine Vong - Published: • References: mission.cokezero & popsop
To promote the much-anticipated upcoming film, 'Mission Impossible: Ghost Protocol,' drink brand Coca-Cola is releasing a global campaign for its Coke Zero brand. The Coke 'Mission Impossible' campaign is centered on the message "make it possible" and will use parts of the movie to engage audiences and its customers.

The Coke 'Mission Impossible' campaign, which includes commercials, in-theater advertising, product packaging and online games, is set to roll out in the next few weeks. If you're interested in seeing exciting scenes from the movie, Coke has you covered -- it will be releasing ads that feature some of the most thrilling scenes from 'Mission Impossible: Ghost Protocol.' These features -- which includes a scene where Tom Cruise jumps from a skyscraper while counting down to "Zero" (see video) -- aim to engage fans into thrilling action and risk-taking. Stats for Extreme Stunt Drink Branding Trending: Older & Average
Traction: 1,603 clicks in 161 w
Interest: > 3 minutes
Concept: Coke 'Mission Impossible'
Related: 57 examples / 44 photos
Segment: Males, 12-35
Comparison Set: 21 similar articles, including: fan-branded bottles, 69 coca-cola creations, and customizable coke apps.