From brand logos that have been cut down to the bare minimum, to beer bottles that go for a clutter-free look, minimalist branding is a prominent look in the world of marketing.
Instead of going for looks that take up the entire label of a bottle, many brand managers are featuring the complete opposite. Oftentimes, too much clutter can actually distract a person from what the brand and product is about, so keeping it simple is (at times), more attractive on the shelves. The design for RAW in Vancouver just features elegant text on the front and back, detailing the health benefits of the product. No label is used, so the colorful juice inside stands out and isn't cluttered with excessive branding details to distract consumers.
40 Examples of Minimalist Packaging
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From Thin Brand Logos to Minimalist Fragrance Branding
By: Jamie Danielle Munro - Published: Apr 3, 2014