The Drink AcquaFloral ad campaign is utterly adorable. It features cute illustrations that perfectly convey just how much of a calming effect this bottled drink can have on people. Church fire? Easy. King Kong? No sweat. Shark attack? Not a problem. While others might scream and run away from these dire situations, those who heeded the Drink AcquaFloral ad campaign will only feel at peace.
Conceived and executed by Kong, an ad agency based in Brazil, the Drink AcquaFloral ad campaign was illustrated by Marcelo Sacramento. Relying on classic Asian cartoons as inspiration, he has managed to take a popular cartoon form and make it suitable for the Drink AcquaFloral ad campaign. It works to put that same smile that is on the AcquaFloral drinkers face on the viewer's face as well.
Stats for Calming Drink Campaigns
Trending: Older & Chilly
Research: 1,530 clicks in 236 w
Interest: 4 minutes
Concept: Drink AcquaFloral
Related: 40 examples / 31 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: surreal cultural campaigns, zombie preparation campaigns, and clever undressing campaigns.
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