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The Flying Horse Energy Drink ad campaign is hilariously dubious. Although it looks like each person starring in the three print ads are yawning, this act of sleepiness is comically questioned each time. For instance, one reads "uncontrollable sleep or the epic falcon dance" while another asks "lazy as a pregnant panda or possessed by trance music?" Through these creative statements, the campaign addresses both the sleep the product is supposed to combat and the possible reasons why.

Created by the Ogilvy & Mather ad agency based in São Paulo, Brazil, the Flying Horse Energy Drink ad campaign was art directed by Gabriel Jardim with creative direction by Claudio Lima and André Kirkelis. The true gem in the team is copywriter Beto Cocito.