Toaster Strudel Launched Eat What You Tweet to Gain Followers
Nicole Ballantyne-Choo — August 29, 2013 — Marketing
References: mashable
To get personal with toaster strudel lovers, the company launched the 'Eat What You Tweet' campaign to create interaction.
Up until very recently, the mouth-watering favorite treat had no social media identity. However, since Pillsbury Toaster Strudel made themselves accessible online, they've grabbed people's attention.
For this fun campaign to be successful, people need to start being pro-active about their pastries. The way this works is people tell Toaster Strudel how they get their morning started via Twitter with #StrudelArt in their update. Once you share your morning online, the team will send you a message back! The message includes the picture of a strudel with personalized icing that coincides with how you spend your morning.
This is a great campaign to get a younger generation who already loves the dessert to get active on social media and be toaster strudel followers for life.
Up until very recently, the mouth-watering favorite treat had no social media identity. However, since Pillsbury Toaster Strudel made themselves accessible online, they've grabbed people's attention.
For this fun campaign to be successful, people need to start being pro-active about their pastries. The way this works is people tell Toaster Strudel how they get their morning started via Twitter with #StrudelArt in their update. Once you share your morning online, the team will send you a message back! The message includes the picture of a strudel with personalized icing that coincides with how you spend your morning.
This is a great campaign to get a younger generation who already loves the dessert to get active on social media and be toaster strudel followers for life.
Trend Themes
1. Interactive Social Media Campaigns - Using social media interaction to gain brand loyalty and engagement.
2. Personalized Market Campaigns - Providing unique personalized experiences for customers to build brand loyalty.
3. Foodvertising - Innovative food campaigns that blend food and advertising to create unique experiences and engagement.
Industry Implications
1. Food and Beverage - Food and beverage companies can use this campaign strategy to build brand loyalty and engagement.
2. Marketing and Advertising - Advertising companies can develop interactive campaigns that use social media to build engagement and brand identity.
3. Social Media - Use of social media to create personalized interactive campaigns that are tailored to specific audiences.
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