These Limppano Cleaning Sponge Ads Showcase Archeological Finds

By: Emily Evans - Published: May 29, 2011 • References: & adsoftheworld
Many people can relate to having to worry about old food being left behind in their kitchens -- just like in these Limppano Cleaning Sponge Ads. These ads for cleaning sponges are an archaeologist's dream -- well, sort of.

The Limppano Cleaning Sponge ads were created by Giovanni+Draftfcb, an advertising agency in Rio de Janeiro, Brazil. Two ads are featured in the series, each of which depicts fossilized food left behind on a kitchen surface.

These clever ads reinforce the brand's message, "Don't leave dirt in the kitchen for too long," by featuring fossils, which epitomize the phrase "too long." Overall, the Limppano Cleaning Sponge ads effectively demonstrate the benefit of using the brand's sponges -- without them you may just be caught harvesting fossilized food remains like these. Stats for Fossilized Food Campaigns Trending: Older & Chilly
Research: 1,074 clicks in 260 w
Interest: 1.8 minutes
Concept: Limppano Cleaning Sponge Ads
Related: 69 examples / 53 photos
Segment: Females, 18-55
Comparison Set: 25 similar articles, including: futuristic fossils, 39 primeval innovations, and modern relics.