These examples of dark and edgy branding range from occult-inspired wine bottle designs to sinister coffee packaging. Embracing one's dark side, the marketing concepts often reject traditional design ideals, choosing instead to
to shock consumers both visually and conceptually.
Whether referencing religious themes or gaining inspiration from society's current obsession with witch culture, these examples of dark and edgy branding go against the grain.
The sleek and sophisticated designs are often featured in a monochromatic palette rather than an over-saturated one. If infused with color, the designs keep bold hues to a minimum and display them as accents to black-and-white elements. Blood, skull iconography and even insect illustrations make up some of these most memorable branding designs.
Stats for 64 Examples of Aphotic Branding
Trending: Older & Popular
Research: 9,965 clicks in 102 w
Interest: 3.2 minutes
Concept: Dark And Edgy Branding
Related: 501 examples / 385 photos
Segment: Neutral, 18-55+
Comparison Set: 183 similar articles, including: non-committal tattoo kits, metal-bound beverages, and punk hello kitty couture.
64 Examples of Aphotic Branding
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By: Jana Pijak - Published: May 21, 2014