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The Peat Monster Features an Intricate and Slightly Scary Label

By: Susan Keefe - Published: • References: strangerandstranger & lovelypackage
The creative minds at the celebrated design firm Stranger & Stranger crafted this intricate label for the scotch company 'The Peat Monster.' Riffing on the style of the liquor The Peat Monster produces, Stranger & Stranger obliged the company with a somewhat occult illustration that would normally adorn dusty volumes of ancient fairytales or witchy incantations. As Stranger & Stranger says it, "The Peat Monster is an old school peaty scotch so we clothes it an old school peaty book cover."

The label is elaborately decorated with tangled wayward typography and a slightly terrifying creature that one would assume is the Peat Monster in the flesh. Looking like the kind of drink you would thoughtfully swill in a heavy bottom glass in a darken study as your pensively reflect, The Peat Monster is not for the faint of heart.

Curious, detailed and imaginative, The Peat Monster label is highly engaging. Stats for Curious Creature Packaging Trending: Older & Chilly
Traction: 818 clicks in 140 w
Interest: 2.1 minutes
Concept: The Peat Monster
Related: 65 examples / 50 photos
Segment: Males, 18-55
Comparison Set: 24 similar articles, including: celestial circular bottles, chronicle cabernet branding, and elegant antidote branding.