Star

Touch Brands Themselves With a Unique Message

By: Carly Foy - Published: May 12, 2011 • References: touchbranding and bldgwlf
Touch Branding had a challenge when it came to branding themselves as a company. They had to create a memorable campaign that would draw the attention of advertising agencies.

With a simple message, "We'll give our blood for good branding," Touch Branding took the idea to an extreme level. The direct mail component was a piece that was designed to look specifically like a blood bag. With a continuous bloody theme, the team used it for their letterhead, business cards and stickers, which they then hand filled out to add a realistic effect to the product. Then the RH Creative blood bags were delivered to advertising agencies in a cooler.

Touch Branding has taken their branding problem and come up with a bloody good solution to draw business to their company.