Superstar

Reorient Tonic Packaging Looks for Inspiration from Old East

By: Amelia Roblin - Published: Nov 1, 2013 • References: noise13 and thedieline
Nowadays, you probably wouldn't expect to get a purely liquid product in a mason jar, yet that's what you'll find inside of Reorient Tonic packaging. These are healthy concoctions of herbs and flowers that form natural potable supplements.

The goal was to infuse these solutions with a contemporary image that would allow them to appeal to the discerning consumer. The modern look, however, was born from old-fashioned inspiration of the glass apothecary containers that would have held all sorts of extracts and herbs.

Noise 13 mixed this classic jar with some botanical credibility by emulating Chinese Suzhou embroidery for the depictions of the earthy ingredients on the labels. Reorient Tonic packaging is complete with beautiful but minimal text and reveals the rich color of the recipe inside.