TOFF Stimulates Images of a Nordic Viking

By: Jamie Danielle Munro - Published: • References: behance.net & packageinspiration
Karalie Shaw from the United States designed the branding for TOFF, using a viking-inspired design. Each bottle tells a story of the viking's life, so drinkers can feel like they've been transfered back to the middle ages, while still enjoying the comforts of modern life.

The beer comes in three different bottles, with an aqua, red and yellow coloring available. The images on the front look like they've been sketched out, and almost resemble a royal crest of sorts. According to Package Inspiration, the design "combines the stabile, reliable, strong history and imagery of Nordic vikings with modern, clean vector illustrations." Indeed, the crests look as though they could be intimidating, considering swords and knives are just a few of the materials shown on the front of these beer bottles. Stats for Viking-Inspired Beer Branding Trending: This Year & Average
Traction: 832 clicks in 28 w
Interest: 1.2 minutes
Concept: TOFF
Related: 78 examples / 60 photos
Segment: Males, 18-35
Comparison Set: 29 similar articles, including: vibrant hipster beer branding, plastic pint-like packaging, and quirkily bearded brew branding.