Porter de Glace Beer Packaging Experiments with Messy Merchandizing

By: Amelia Roblin - Published: Feb 6, 2013 • References: mathieulacombe & thedieline
Plenty of people appreciate the crisp and clean aesthetic when it comes to product branding strategies; however, it's possible that this practice is now too prevalent. Porter de Glace Beer packaging opts for to market itself using a very different method: one that challenges the norm and consequently gets noticed on the liquor store shelf.

If it weren't for the fact that Mathieu Lacombe began with a standard beer bottle, you might wonder what the vessels actually contain. They have been coated in a bright opaque white, topped with melting plastic caps and labeled with untidy painted text that's dripped down the surface. Each serving of Porter de Glace Beer packaging even gets its own windowed box for individual sale. Stats for Dripping Brew Branding Trending: Older & Chilly
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Concept: Porter De Glace Beer Packaging
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Segment: Males, 18-55
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