Superstar

Vodka Democracy Symbolizes the Power of the People, by Their Beverage

By: Amelia Roblin - Published: Mar 25, 2014 • References: studioin.ru and thedieline
It simply is not enough anymore for a designer to focus his energy and imagination on a label for a brand of alcohol. Vodka Democracy packaging demonstrates an explosive approach to creating a distinguishable visual identity for a product that involves the reworking of the very vessel.

The clear, glass vodka bottle has been manipulated into the form of an incendiary device, expressed by its aerodynamic contours and the incorporation of stabilizing fins into its cap. It looks as though the container could be launched into the air at a great speed and be capable of keeping to a tight trajectory towards its target.

STUDIOIN of Moscow dreamed up the concept for Vodka Democracy packaging. It came to be amidst the great growth of political tensions between Russia and Ukraine.