From Victorian Character Colognes to Old-Time Maritime Marketing

By: Michael Hemsworth - Aug 2, 2014
The demand for holistic products is on the rise and as consumers equate the notion of antique, medicinal-style goods as lifestyle appropriate, this collection of apothecary packaging designs put the spotlight on an interesting approach to marketing. Consumers are reading ingredients, asking friends on social media about a product and reading online reviews before purchasing, which has lead to a more discerning shopper.

As the want and need for something more wholesome, sterile and straight forward becomes prevalent, apothecary packaging is helping to soothe consumers with designs that are more appropriate for the lifestyle they wish to live. Products have become an extension of oneself, which means that every purchase is a reflection of personality; what do the items inside your shopping bag say about you?