Bittermens Hellfire Habanero Shrub is Specially Designed for Mixologists
Michael Hemsworth — February 21, 2014 — Lifestyle
References: bittermens & uncrate
If you're a fan of Bloody Mary's or Caesars, then Bittermens Hellfire Habanero Shrub is sure to have you salivating at the sheer thought of being able to enhance the experience in a more picante way. As a big fan of Caesars with plenty of Tabasco and horseradish, Bittermens Hellfire Habanero Shrub speaks to my inner love for savoury cocktails and love for exoticism in alcoholic endeavours.
The first thing that you'll notice about the Bittermens Hellfire Habanero Shrub is the medicinal branding approach; take this as a fair warning that the substance is meant to be used sparingly and never as a main ingredient. A few drops of the concentrated alcoholic syrup can be a beautiful addition to recipes and a modern approach to augmenting our tried and true favorites at the bar.
The first thing that you'll notice about the Bittermens Hellfire Habanero Shrub is the medicinal branding approach; take this as a fair warning that the substance is meant to be used sparingly and never as a main ingredient. A few drops of the concentrated alcoholic syrup can be a beautiful addition to recipes and a modern approach to augmenting our tried and true favorites at the bar.
Trend Themes
1. Spicy Cocktail Enhancers - The Bittermens Hellfire Habanero Shrub demonstrates the trend of spicy cocktail enhancers, providing a picante twist to traditional cocktails.
2. Exotic Alcoholic Syrups - The Bittermens Hellfire Habanero Shrub showcases the trend of exotic alcoholic syrups, offering unique and flavorful options for mixologists to experiment with.
3. Medicinal Branding - The Bittermens Hellfire Habanero Shrub reflects the trend of using medicinal branding in alcoholic products, creating a sense of caution and uniqueness for consumers.
Industry Implications
1. Beverage Industry - The Bittermens Hellfire Habanero Shrub presents disruptive innovation opportunities in the beverage industry, particularly for companies looking to create unique and exciting cocktail ingredients.
2. Hospitality Industry - The Bittermens Hellfire Habanero Shrub opens up opportunities for the hospitality industry to offer distinctive and memorable cocktail options to their customers.
3. Flavoring Industry - The Bittermens Hellfire Habanero Shrub introduces potential disruptive innovations in the flavoring industry, providing a new and intriguing flavoring agent for food and beverage products.
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