The ship has not sailed when it comes to old fashioned branding strategies, and this is confirmed by anyone who appreciates Old Salt Merchants packaging. The seasonings have been put into little glass jars with twistable metal lids to give the impression of products that you might have found on the general store shelf some time ago.
The maritime trades business hopes to distinguish itself as "best olde shoppe in port," specifically in Victorian Seaport of Port Townsend, Washington. The duo behind the company has adopted an enticing vintage image that comprises a simple brown paper sticker on the front of each bottle with a text-based description. To enhance Old Salt Merchants packaging, a colorful adhesive strip was added, bearing the face of their mascot, Skipper Dutch.
Old-Time Maritime Marketing
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