The Tesori D'oriente Hammam Packaging is Arabic-Inspired

By: Laura McQuarrie - Published: May 2, 2014 • References: & packagingoftheworld
Tesori d'Oriente is an established line of Italian beauty products that has been around for 20 years, which is proof that its products are strong enough to withstand the test of time. However, in order to reach a broader audience, Tesori d'Oriente consulted the Asterisco*lab agency for the development of a new identity for Tesori d’Oriente Hammam, one of its best sellers.

The new packaging for 'Hammam' is dark and dramatic, though very elegant. Unlike the previous packaging, the new design takes inspiration from Arabic copper and lanterns, which comes through with the intricate patterning and use of metallic film.

Although dark, the sheen of the containers is luminous and highlights some of the premium ingredients in the products, like Argan oil. The new packaging was adapted across a range of Tesori d'Oriente's beauty products, including creams, a shower oil, scrub and an eau de toilette fragrance. Stats for Darkly Metallic Beauty Lines Trending: Older & Mild
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Segment: Females, 18-35
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