Houdini's Shop of Magic Tricks and Misdirections Bag is Allusive

By: Carly Foy - Published: Jul 12, 2011 • References: gretchenbraun & thedieline
Houdini's Shop of Magic Tricks and Misdirections bag is a unique twist on a conventional product created by designer Gretchen Braun.

The shop needed a reusable bag that would serve as an advertisement for the store and this interesting piece was created. This bag is shaped like a magician's hat and features handles that, once pulled out, gives the impression that a bunny has appeared. The bag is a flawless design that can easily make anyone who sees it smile. With its grayscale color palette and unique detailing, this bag isn't full of tricks.

Implications - Companies need to use innovative ideas to create their brand. Since consumers no longer are able to see past the clutter, creating a unique bag that not only is cool, but eco-chic manages to grab a market that wants to be unique and individual. Stats for Bewitching Eco-Bags Trending: Older & Chilly
Research: 1,158 clicks in 254 w
Interest: 3.9 minutes
Concept: Houdini's Shop Of Magic Tricks And Misdirections
Related: 62 examples / 48 photos
Segment: Males, 12-55
Comparison Set: 23 similar articles, including: messy meal bands, viral eco totes, and zip-up cup pockets.