Houdini's Shop of Magic Tricks and Misdirections bag is a unique twist on a conventional product created by designer Gretchen Braun.

The shop needed a reusable bag that would serve as an advertisement for the store and this interesting piece was created. This bag is shaped like a magician's hat and features handles that, once pulled out, gives the impression that a bunny has appeared. The bag is a flawless design that can easily make anyone who sees it smile. With its grayscale color palette and unique detailing, this bag isn't full of tricks.

Implications - Companies need to use innovative ideas to create their brand. Since consumers no longer are able to see past the clutter, creating a unique bag that not only is cool, but eco-chic manages to grab a market that wants to be unique and individual.