Two Create developed sleek new branding for Givenchy, including a mascara and lipstick tube that introduce a new symbol to represent the brand.
The 'Rouge Interdit' makeup packaging features a new Greek key-like symbol, which will be used in future branding projects for Givenchy. The symbol is attached to a delicate ribbon that is also an important design feature, since it helps to slide out the tube of lipstick from its protective sheath.
In addition to the elegant black and white packaging, Two Create developed 100 bespoke, handmade boxes containing nine lipstick shades that will be delivered to just a handful of chosen people. Two Create also implemented a vertical chalk-like rendering of the Givenchy brand name on the box, which is a beautiful way to relax the upscale, fashionable design.
Stats for Couture Lipstick Branding
Trending: Older & Popular
Research: 5,486 clicks in 115 w
Interest: 0.9 minutes
Concept: "lipstick Tube"
Related: 94 examples / 72 photos
Segment: Females, 18-55
Comparison Set: 34 similar articles, including: celeb-edited magazine issues, golden shark tooth cufflinks, and opulent print apparel.
Couture Lipstick Branding
More Stats +/-
Golden Shark Tooth Cufflinks
Celeb-Edited Magazine Issues
Opulent Print Apparel
Sand Dune Editorials
Chromatic Brazilian Fashion Editorials