Givenchy's Lipstick Tube Design Introduces a New Symbol for the Brand

By: Laura McQuarrie - Published: Mar 10, 2014 • References: twocreate & thedieline
Two Create developed sleek new branding for Givenchy, including a mascara and lipstick tube that introduce a new symbol to represent the brand.

The 'Rouge Interdit' makeup packaging features a new Greek key-like symbol, which will be used in future branding projects for Givenchy. The symbol is attached to a delicate ribbon that is also an important design feature, since it helps to slide out the tube of lipstick from its protective sheath.

In addition to the elegant black and white packaging, Two Create developed 100 bespoke, handmade boxes containing nine lipstick shades that will be delivered to just a handful of chosen people. Two Create also implemented a vertical chalk-like rendering of the Givenchy brand name on the box, which is a beautiful way to relax the upscale, fashionable design. Stats for Couture Lipstick Branding Trending: Older & Popular
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Concept: "lipstick Tube"
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Segment: Females, 18-55
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