Nuevas Rias Gets a Sophisticated Design by CB'a Design Solutions

By: Francis Tiangson - Published: Feb 12, 2011   Updated: Jul 4 2011 • References: cba-design and lovelypackage
Nuevas Rias has received stellar designs from CB'a Design Solutions for three of its beverages. The designs are classy and elegant, playing off the colors of the drinks.

The branding is minimal but powerful, working with a Gothic theme that inspired the typography used on the bottles. The simple elements on the containers consist of a stylized cross and text to seamlessly convey the bottle's contents to consumers.

Implications - Alcohol branding is extremely important as many liquors have similar tastes, and therefore liquor producing businesses are using packaging to further differentiate themselves from competitors. All businesses across varying industries can appreciate the incorporation of unusual packaging -- like this gothic alcohol branding -- in order to appear drastically different from competitor's similar products.