Khooms is a New Kind of Premium Beer Packaged by Israel Viveros

By: Jamie Danielle Munro - Published: • References: packageinspiration
This packaging for the new premium beer Khooms was conceived by Israel Viveros of Mexico. The design is extremely dark, with the main color palette being black.

The main goal of this packaging was to convey that Khooms is a dark, strong and powerful beer. As such Viveros stuck with pure black to convey this strong sense of identity. It also give the bottles an extremely minimalist look, allowing consumers to just focus on its dark coloring. The slight shaded outline of a lion is also seen on the bottle, again contributing to this aesthetic of strong independence, which lions certainly exude. The real question is how this premium beer will do on the international market. Will consumers agree with its strength, or call it out for a weak flavour with overcompensated packaging? Stats for Darkly Branded Beer Trending: This Quarter & Average
Traction: 1,928 clicks in 25 w
Interest: 1.5 minutes
Concept: Premium Beer
Related: 69 examples / 53 photos
Segment: Males, 18-35
Comparison Set: 25 similar articles, including: groovy booze branding, ceramic bottle branding, and cruciform beverage branding.