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This Viejo Indecente Packaging Embodies a Mysterious Aesthetic

By: Jana Pijak - Published: • References: yujo.mx & lovelypackage
Based in Mexico, studio YuJo! Creatividad Aplicada have created this bold and eye-catching packaging design for Viejo Indecente, a transparent spirit from their native country.

Examining a human being's dark sides , the studio has created two monochromatic bottle designs that feature an abstract graphic of an all-seeing eye. This mysterious eye peeks at you through a keyhole and seems to be all-knowing of one's deepest and innermost thoughts.

Viejo Indecente's packaging opens the door to one's dark side, a side many often keep hidden. The bottle's eye element is representative of forbidden thoughts and insecurities that follow one as they fight with their inner, darker self. The bottle is available in two designs, a transparent glass and dark black, with each featuring a metal key charm. Stats for Perceptive Alcohol Branding Trending: This Quarter & Average
Traction: 1,253 clicks in 16 w
Interest: 2.2 minutes
Concept: Viejo Indecente
Related: 85 examples / 65 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: minimalist water branding, earthy product packaging, and artisan seafood branding.