Edénico's Distilled Spirts Capture the Lushness of Paradise
Laura McQuarrie — July 19, 2023 — Marketing
References: thedieline
Edénico is a distilled spirit that's easily recognized for its brightly colored labels and its essence, which crosses over elements of European culture with Mexican fruits. This Mexican fruit distilled spirit is created with a controlled fermentation process with champagne yeasts and double distillation in a traditional copper alembic, resulting in a product that captures the "essence of paradise."
To bring its brand to life, Edénico worked with Monograf Studio to convey the story of Eden and as a brand, stand for the "essence of distillation: to take the purest part of something and transform it while preserving its essence."
Fruits like guava, soursop and mango have their own flavors in this range from Edénico, each of which is represented by a different vibrantly colored label.
To bring its brand to life, Edénico worked with Monograf Studio to convey the story of Eden and as a brand, stand for the "essence of distillation: to take the purest part of something and transform it while preserving its essence."
Fruits like guava, soursop and mango have their own flavors in this range from Edénico, each of which is represented by a different vibrantly colored label.
Trend Themes
1. Brightly Colored Labels - Disruptive innovation opportunity: Develop innovative and eye-catching label designs to differentiate products in the distilled spirits industry.
2. Cross-cultural Fusion - Disruptive innovation opportunity: Explore the fusion of different cultural elements in the creation of unique distilled spirits to cater to diverse consumer tastes.
3. Controlled Fermentation Process - Disruptive innovation opportunity: Develop advanced fermentation techniques to enhance the flavor profiles and complexity of distilled spirits, offering a distinct competitive advantage.
Industry Implications
1. Distilled Spirits - Disruptive innovation opportunity: Experiment with unconventional ingredients, flavors, and production methods to create novel distilled spirits that cater to evolving consumer preferences.
2. Design and Packaging - Disruptive innovation opportunity: Explore innovative label designs, packaging materials, and concepts to help distilled spirits brands differentiate themselves in a crowded market.
3. Fruit Farming and Supply Chain - Disruptive innovation opportunity: Develop sustainable and efficient fruit farming and supply chain practices to ensure a consistent and high-quality supply of fruits for the distilled spirits industry.
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