Hushh Stewards is Designed Around the Concept of Secrets as a Sin

By: Jamie Danielle Munro - Published: Apr 12, 2014 • References: & packageinspiration
This soap packaging by Rosie Gopaul for Hushh Stewards is centred around the idea that keeping secrets is a sin. In order to convey this idea, the designer used various mythical women: "The Golden Child, The Flower Face, The Egyptian Virgin, The Divine Witch and The Other Liberator," as stated on Package Inspiration. A short story also comes with the package to learn about this person's secret-holding sins.

Another interesting point with Hushh Stewards is how it's also a jewelry company. Usually soap and jewelry don't go together, but the creatives behind the business decided to break this mould and try something different. The result is a great design both with the packaging and the product. Stats for Mythical Woman Soap Packaging Trending: Older & Warm
Research: 3,882 clicks in 111 w
Interest: 1.7 minutes
Concept: Soap Packaging
Related: 96 examples / 74 photos
Segment: Females, 18-55
Comparison Set: 35 similar articles, including: wholesome rice paper packaging, recyclable cardboard bottle carriers, and basic-focused branding.