That fuzzy surreal feeling that you get when you've had a bit too much to drink has been visually represented in Frozen Ghost Vodka packaging. However, instead of capturing that topsy-turvy spirit of an intoxicated evening, this brand of alcoholic beverage aims to embody a more phantom-like facade.
Richard Graves, creative director and designer and art director Chuck Paris of Levenson & Hill worked with photographer Butch Hale to produce this spine-chilling frosted bottle which communicates the coolness of its contents and the smoothness of its flavor. A blurry silhouette of a man seems to be trapped within the thick glass of the rectangular vessel, with his mysterious form emphasized by a glowing flush of backlighting. Frozen Ghost Vodka packaging is selling more than a drink by creating an eerie image to etch in consumers' brains.
Stats for Supernatural Spirit Branding
Trending: Older & Mild
Research: 9,716 clicks in 244 w
Interest: 2.9 minutes
Concept: Frozen Ghost Vodka Packaging
Related: 79 examples / 61 photos
Segment: Males, 18-55
Comparison Set: 29 similar articles, including: pc-inspired packaging, organic aroma branding, and fauvist beverage branding.
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