The Midnight Moon Moonshine drawing was inspired by the design of one of Johnson's cars, which was used for running in the 1930s and 1940s. The bold packaging definitely captures attention, especially being photographed in black and white. Check out the dark branding in the gallery.
Implications - Consumers in the modern sphere look for aesthetically pleasing elements in all of their purchases. Practical items that feature an attractive design are more appealing than those which only work towards completing a function.