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Espresso Republic’s Packaging Design Identity is Raw and Bold

By: Farida Helmy - Published: • References: farmdesign.net & thedieline
Creating a packaging design identity just as dark and roasty as the coffee beans inside it, Pasadena branding firm Farm Design collaborated with Espresso Republic to help launch its new Static coffee and espresso coffee pack.

What makes this packaging design identity so special is the attention of detail and sophisticated look that helps set Espresso Republic apart from other conventional looking packaging designs for coffee packs.

The duo worked to create a look that was representative of the high quality beans on the inside of the pack. The new packaging was designed by Aaron Atchison and Christine Gonda, and they did a perfect job at making the packs look both unique and cohesive to the ultra premium coffee and espresso roasts. Stats for Suave Coffee Branding Trending: This Quarter & Buzzing
Traction: 2,469 clicks in 22 w
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Concept: Packaging Design Identity
Related: 92 examples / 71 photos
Segment: Neutral, 18-55+
Comparison Set: 34 similar articles, including: colorfully textured appliances, sleek hipster bar branding, and gift wrapped packaging.