Let's say that you're walking through the liquor store and you stumble upon Dolina Beer packaging. You notice that the most prominent part of the label is a golden blob that's obviously the sort that you're supposed to scratch off with a coin. Could you leave this product behind without finding out what's hidden beneath that ambiguous irregular coating? You don't have to be a sucker for pure aesthetics for Moruba's strategy to work on you; you may be a curious type instead.
Rubbing off the gilding will reveal an old pre-human skull; Dolina Beer packaging takes an archaeological angle to enhance and establish its brand identity. You'll simply see this skeletal head, while all text is confined to the other side of the sticker. The look is remarkably crisp, sophisticated, direct and more than a pinch playful.
Scratch-Off Booze Branding
1,613 clicks in 11 w
More Stats +/-