Guns & Roses Hype ‘Chinese Democracy' by Bicycle

By: Cowbag - Published: Nov 25, 2008 • References: nme
If you want to hype a new music album, here’s a lesson in hype, as titled by my colleague Russell. The video says it all: the most hyper album release ever!

About 100 cycle couriers were sent onto the streets of London delivering 15 copies of the band’s new album, Chinese Democracy. Certain hard core fans had also been given the ability to buy the album a day early.

It reminds me of a rock and roll version of the armed guard PR shots around the launch of the latest Harry Potter book, which would, of course, make perfect sense. Stats for Guerrilla Album Launches Trending: Older & Mild
Research: 2,389 clicks in 390 w
Interest: > 3 minutes
Concept: Guerrilla Album Launches
Related: 48 examples / 37 photos
Segment: Males, 12-55
Comparison Set: 18 similar articles, including: celebs impliment viral strategies, clown-inspired fashion, and satirical movie sequels.