Papa John's Guerilla Ad
Fake Delivery Man in Your Peep Hole
Implications - Targeting consumers in unexpected places is a great way for businesses to get noticed. Advertisements like the featured Papa Johnâ€™s ad is a great way to create consumer buzz and will likely profit the company. When ads affect people, people are going to talk about them with friends and coworkers, who will then keep spreading the word. The fastest way for something to go viral is through word of mouth.