Talented

Fake Delivery Man in Your Peep Hole

By: Fashion Spy - Published:   Updated: Apr 27 2011 • References: thecoolhunter.net
Papa John's Peru has created viral buzz with its guerilla Delivery Man ads. The ads, created by Saatchi and Saatchi, consist of a little dude taped to your door. The catch is that it looks like a delivery man in your peep hole.

Implications - Targeting consumers in unexpected places is a great way for businesses to get noticed. Advertisements like the featured Papa John’s ad is a great way to create consumer buzz and will likely profit the company. When ads affect people, people are going to talk about them with friends and coworkers, who will then keep spreading the word. The fastest way for something to go viral is through word of mouth.

Stats for Papa John's Guerilla Ad Trending: Older & Warm
Traction: 18,785 clicks in 440 w
Interest: 2.8 minutes
Concept: Papa John's Guerilla Ad
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
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