Modern Shoe Hospital Bandage Campaign

By: Elsa Blaine - Published: Nov 16, 2008 • References: frederiksamuel
The Modern Show Hospital and the Target ad agency have created this sticky guerrilla ad campaign to "remind people of their services." Bandages which have been designed to blend into the sidewalk have been strategically placed, sticky side up, where people are sure to walk.

Innocent pedestrians step on the gummy strips, which adhere to the bottom of their footwear. When they go to remove the litter, they see the Modern Show Hospital logo and the company's phone number.

The idea is brilliant, but whether or not people are going to keep the unsolicited bandage that has become stuck to their shoes is another question altogether. Stats for Guerrilla Shoe Repair Ads Trending: Older & Chilly
Research: 4,728 clicks in 392 w
Interest: 4 minutes
Concept: Guerrilla Shoe Repair Ads
Related: 42 examples / 32 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: superhero bandages, crystal encrusted bandaids, and tattoo bandages.