Rockstar

Child Labour

By: Ayman - Published: • References: kinderarbeid.nl & arabaquarius.blogspot
World Vision launched a campaign in Netherland to raise awareness of the issue of child labour on the 26th of March, 2008. One hundred children demonstrated and visited embassies and the Dutch House of Parliament that day.

Ad agency Ogilvy came up with this creative guerilla campaign to support the efoorts by pasting life size adhesives of children at automatic revolving doors in Amsterdam, The Hague and Enschede. Above the child adhesives is written: “You can’t ignore child labour.” Stats for Social Guerrilla Campaigns Trending: Older & Mild
Traction: 7,894 clicks in 350 w
Interest: 4 minutes
Concept: Social Guerrilla Campaigns
Related: 55 examples / 42 photos
Segment: Neutral, 4-35
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