World Vision launched a campaign in Netherland to raise awareness of the issue of child labour on the 26th of March, 2008. One hundred children demonstrated and visited embassies and the Dutch House of Parliament that day.
Ad agency Ogilvy came up with this creative guerilla campaign to support the efoorts by pasting life size adhesives of children at automatic revolving doors in Amsterdam, The Hague and Enschede. Above the child adhesives is written: "You can’t ignore child labour."
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Concept: Social Guerrilla Campaigns
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Segment: Neutral, 4-35
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Social Guerrilla Campaigns
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