Guerrilla Campaign for Homeless - Vitae Shelters


Trends Newsletter Trend Reports Presentations Tools Community / Join Add a Trend About

CAN YOU GUESS WHAT'S NEXT?

Bianca Bartz
On: Feb 21, 08
2884 Trends
596 Comments

Superstar

Guerrilla Campaign for Homeless - Vitae Shelters [Edit]

Click for Larger Image

Around the streets of Portugal, the inside lids of garbage cans have been adorned with stickers bearing images of a tired looking, older homeless man. Accompanying the image is a tag line that reads, “Help. So that no one has to come here for food.”

This guerrilla marketing campaign for Vitae Shelters by Ambient Media is the type of unexpected shock advertising that’s proven effective in the past. Catching people off guard is often the best way to spread awareness.

Via: guerrilla-innovation

HOT TRENDS

Today 3 Days This Week

16249 Views Pregnant Man (UPDATE)

1. Pregnant Man (UPDATE)

3063 Views Dark Knight Photoshoots

2. Dark Knight Photoshoots

1946 Views Homophobic Advertising

3. Homophobic Advertising

1868 Views Chevy Camaro Evolution

4. Chevy Camaro Evolution

1255 Views The Dark Knight Food Promotions

5. The Dark Knight Food Promotions

Add this to Your
Trend Portfolio

Collect Favorites, Add Comments,
Submit Trends and Earn Money

Comments:

i think this is brilliant. raising awareness to such social issues is always a good thing

By: Ayman Helweh on Feb 21, 08 | 1225 Trends | 561 Comments

and how does this make those that do have to turn to trash cans for food? No one needs pictures in trash cans to notice the growing homeless issue in this or any country. You most likely have someone homeless within a 500 feet of you right now.

By: bedlamite23 on Feb 22, 08 | 1 Trends | 81 Comments

and now that I think about it some more, why are they only old men? what about the million plus teens on the street, or single mothers?

By: bedlamite23 on Feb 22, 08 | 1 Trends | 81 Comments

FEATURED TRENDS

Multi-Tasking Aid for the Car - Digitize Your Distractions With Michael Roller's 'Tame'

Naked Street Portrait - Selfridges Gets Naughty To Promote Stripped

Candy Larva - Handmade Beetle Chocolates

RELATED CATEGORIES

• Global Trends and Hip Travel
• Life and Hobbies
• Lifestyle Trends
• Marketing Strategy
• Regional Trends

TREND HUNTER is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing, like this post about, "guerrilla homeless vitae shelters." By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool.

About Us | Trends | Trend Reports | RSS (98 Flavors) | Innovation Keynotes | Tips / Contact | Join

0.5470