Rockstar
Hmmmmm, there must be more to this Hamburger Bed than eats the eye. I mean, you can even become a fan of it on Facebook. I strongly suspect some kind of burger or bed-related guerrilla activity.

It is what it is--this is the hamburger bed with its own website and everything. People are saying that it simply comes from some Internet geeks doing their own bit of marketing for geeks' sake. To be honest, I don’t really care but it does look seriously cool.