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Clue Guerrilla Campaign Picture this: you go into a public washroom at a restaurant or bar and unassumingly squeeze liquid soap onto your palm from a seemingly normal dispenser. Oh it’s red, must smell like strawberries… You start washing your hands and boy, you’ve got a bloody mess on your hands!! This is what this witty guerrilla campaign for the murder mystery game Clue does. It catches people red-handed, off-guard at public bathrooms, reminding them that in Clue, everyone is a suspect. Created by Jenny Luong and Jared Friedberg at Humber College in Toronto, Canada the campaign places special liquid soap dispensers that contain blood-red colored soap in public washrooms. When you try to wash your hands, the soap creates the realistic illusion of you washing the blood off your hands. I personally would much prefer to be caught with my hands up this sexy camera soap dispenser than Clue’s bloody one!
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