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Insightful Packaging Campaigns Edit
Blind Foundation Guerrilla Grocery Ads Highlight Lack of Braille

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Insightful Packaging Campaigns
Blind Foundation Guerrilla Grocery Ads Highlight Lack of Braille
Insightful Packaging Campaigns - Blind Foundation Guerrilla Grocery Ads Highlight Lack of Braille (GALLERY) 2
Insightful Packaging Campaigns - Blind Foundation Guerrilla Grocery Ads Highlight Lack of Braille (GALLERY) 3
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Insightful Packaging Campaigns - Blind Foundation Guerrilla Grocery Ads Highlight Lack of Braille (GALLERY)
Blind Foundation Guerrilla Grocery Ads Highlight Lack of Braille
 Published: Jun 25, 09
 Views: 2,572

This guerrilla campaign by Catzwolf for the Blind Foundation illustrates just how difficult grocery shopping is for the visually impaired.

In this Blind Foundation campaign for Moscow, a standard cardboard carton is labeled with the copy “Guess what is inside! Blind people have to guess every day.” At the bottom of the carton, the copy continues: “The bulk of information placed in public accommodations is not translated into braille.”

Shoppers were encouraged to sign a petition that advocates placing Braille on grocery store packaging to make it easier for visually impaired individuals to tell the difference between juice, milk and other similarly-packaged products.

References:  behance.net

Filed In:  health,  interactive,  lifestyle,  marketing,  publicity stunts,  social






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FOUR WAYS TO REACT: vote, favorite, add more examples of Insightful Packaging Campaigns or comment about Blind Foundation Guerrilla Grocery Ads Highlight Lack of Braille.

Favorited by Sam A on Jun 27, 09

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Insightful Packaging Campaigns