Blind Foundation Guerrilla Grocery Ads Highlight Lack of Braille

By: Marissa Brassfield - Published: Jun 25, 2009 • References:
This guerrilla campaign by Catzwolf for the Blind Foundation illustrates just how difficult grocery shopping is for the visually impaired.

In this Blind Foundation campaign for Moscow, a standard cardboard carton is labeled with the copy “Guess what is inside! Blind people have to guess every day.” At the bottom of the carton, the copy continues: “The bulk of information placed in public accommodations is not translated into braille.”

Shoppers were encouraged to sign a petition that advocates placing Braille on grocery store packaging to make it easier for visually impaired individuals to tell the difference between juice, milk and other similarly-packaged products. Stats for Insightful Packaging Campaigns Trending: Older & Warm
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Concept: Insightful Packaging Campaigns
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Segment: Neutral, 18-55
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